I don't mean to be rude. Was I being rude?

Sports journalism is one of those over-confident areas, so sure of itself because it deals in big names and big fan numbers. When a new show comes along that wants to be taken seriously and is described in these terms:


Inside Sport is new, so it's not emulating anything. Our aim is to have a good balance of original journalism, features that other areas of television don't have the inclination to do, and interviews that have more depth about the individual.

then the inclination is always going to be to knock it as pretentious twaddle. The nature of this programme is to create news content for all the 24 hour providers connected with the channel (in this case www.bbc.co.uk, BBC News24 and Five Live). Here's the big scoop the BBC's new sports journalism programme Inside Sport managed last night:


Chelsea captain John Terry says he has spoken to the club about becoming their manager when he retires.

Stunning. Absolutely stunning. The blurb has pretentions way and above the content. Once again proving that simply because we have more information, it doesn't mean we have better information.